Send the right message at the right time. We set up marketing automation that personalizes every touchpoint. You get more opens, more clicks, and more sales.
Automate Your MarketingExpert implementation across leading marketing automation platforms.
End-to-end automation solutions that transform how you engage with customers.
Full setup of your marketing automation platform including data integration, template creation, and workflow configuration.
Map and build customer journeys that guide prospects through awareness, consideration, and conversion with personalized touchpoints.
Create high-performing email programs including welcome series, nurture campaigns, re-engagement, and transactional messaging.
Build dynamic segments based on behavioral, demographic, and transactional data for precision targeting.
Connect your automation platform with CRM, CDP, analytics, and e-commerce tools for unified customer data.
Implement comprehensive reporting and A/B testing frameworks to continuously improve campaign performance.
We work with all major platforms. Adobe, Salesforce, HubSpot—you name it. We pick the best tool for your needs, not our favorite.
Good automation needs good data. We clean up your customer data and make sure it flows into your platform. This powers better personalization.
We don't just set up tools. We build programs that drive real results. Every project includes clear goals and a plan to improve over time.
Common questions about WegWorks and our marketing automation services.
No, WegWorks and WageWorks are completely different companies. WegWorks is a MarTech consulting firm specializing in marketing automation implementation, Adobe Analytics, Segment CDP, and Salesforce. WageWorks is a separate company that provides employee benefits administration services. Despite the similar-sounding names, they are unrelated businesses in different industries.
WegWorks implements and optimizes leading marketing automation platforms including Adobe Campaign, Adobe Marketo, HubSpot, Braze, Klaviyo, Salesforce Marketing Cloud, Iterable, and Customer.io. We're platform-agnostic and recommend the right tool for your specific needs.
WegWorks provides comprehensive marketing automation services including platform implementation, customer journey design, email program development, segmentation and targeting, integration with CRM and CDP systems, and reporting and optimization frameworks.
WegWorks designs journeys by mapping customer lifecycle stages, defining trigger events (purchases, sign-ups, behaviors), and creating branching logic based on engagement and attributes. We implement journeys in tools like Adobe Campaign, Marketo, HubSpot, or Braze—configuring wait steps, decision splits, channel selection, and personalization at each touchpoint.
Marketo (Adobe) is enterprise-grade B2B automation with advanced lead scoring, account-based marketing, and revenue attribution. HubSpot offers an all-in-one platform (CRM + marketing + sales + service) that's easier to use and great for SMB/mid-market. WegWorks evaluates your needs—team size, budget, integration requirements, and use cases—to recommend the right platform.
WegWorks configures bi-directional sync between your automation platform and CRM (Salesforce, HubSpot CRM, Dynamics). We map lead/contact fields, sync engagement data (email opens, clicks, page visits) to CRM records, configure lead scoring that updates in real-time, and ensure MQLs flow properly to sales with full context.
Basic implementations (email setup, CRM integration, simple journeys) take 4-6 weeks. Full implementations with complex journeys, lead scoring, multiple channels, and integrations take 8-12 weeks. Enterprise Marketo or Adobe Campaign deployments may take 3-4 months. WegWorks prioritizes launching core programs quickly while building advanced capabilities over time.
Lead scoring assigns points to leads based on demographics (title, company size, industry) and behaviors (email engagement, website visits, content downloads). WegWorks designs scoring models aligned with your sales process, implements them in your automation platform, and creates MQL thresholds that trigger sales handoff—ensuring sales focuses on the most qualified prospects.
Yes, WegWorks optimizes email deliverability by configuring SPF, DKIM, and DMARC authentication; setting up dedicated sending domains and IPs; implementing list hygiene practices; monitoring sender reputation; and designing engagement-based suppression rules. We help you reach the inbox, not the spam folder.
Let's discuss how WegWorks can help you build intelligent customer journeys at scale.
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