AEP Integrations Guide: All Supported Connections & Destinations

Adobe Experience Cloud Integrations

AEP serves as the backbone for Adobe's entire Experience Cloud suite. These native integrations offer the deepest functionality and real-time data sharing.

How Adobe Integrations Work

Adobe-to-Adobe integrations leverage the Experience Platform Edge Network for real-time data sharing:

// Web SDK sends data to Edge Network
alloy("sendEvent", {
  "xdm": {
    "eventType": "web.pageView",
    "web": {
      "webPageDetails": {
        "name": "Product Detail Page",
        "URL": "https://example.com/product/123"
      }
    }
  }
});

// Edge Network simultaneously:
// 1. Writes to AEP Data Lake
// 2. Updates Real-Time Customer Profile
// 3. Sends to Adobe Analytics
// 4. Triggers Adobe Target personalization
// 5. Evaluates Journey Optimizer triggers

Advertising Destinations

Activate your AEP audiences across major advertising platforms for targeted campaigns and suppression.

Email & Marketing Automation

Send AEP audiences to email platforms for personalized campaigns and lifecycle marketing.

CRM & Sales Platforms

Connect AEP with CRM systems for unified customer views and sales enablement.

Cloud Storage & Data Warehouse

Export AEP data to cloud storage for further analysis, ML training, or data archival.

Source Connectors (Data Ingestion)

AEP sources bring data INTO the platform. Here are the major categories:

Adobe Sources

• Adobe Analytics — Historical and streaming data import
• Adobe Audience Manager — Segment and trait migration
• Adobe Campaign — Email engagement data
• Marketo — B2B marketing data and leads

Cloud Storage Sources

• Amazon S3 — Batch file ingestion
• Azure Blob — Microsoft cloud data import
• Google Cloud Storage — GCP data ingestion
• SFTP — Legacy file transfers

Database Sources

• Amazon Redshift — Data warehouse queries
• Google BigQuery — Analytics data import
• Snowflake — Cloud data platform
• PostgreSQL / MySQL — Operational databases

Streaming Sources

• HTTP API — Real-time event streaming
• Apache Kafka — Event stream ingestion
• Amazon Kinesis — AWS streaming data
• Azure Event Hubs — Microsoft streaming

API & Custom Integrations

For destinations not covered by native connectors, AEP provides flexible APIs:

HTTP API Destination

Send audiences to any HTTP endpoint. Useful for custom applications and unsupported platforms.

// Example: Custom webhook destination payload
{
  "type": "SEGMENT_MEMBERSHIP",
  "segmentMembership": {
    "namespace1": {
      "segment_id_1": {
        "status": "realized",
        "lastQualificationTime": "2025-04-10T10:00:00Z"
      }
    }
  },
  "identityMap": {
    "email": [{
      "id": "[email protected]",
      "primary": true
    }]
  },
  "attributes": {
    "firstName": "John",
    "loyaltyTier": "gold"
  }
}

Integration Best Practices